I help HVAC and local service brands turn ad spend into booked jobs — through high-converting Google Ads, Meta campaigns, and airtight conversion tracking built on GA4, GTM, and Meta CAPI.
Platforms I work with daily
I'm Mita Rahman — a Google Ads specialist who turns ad spend into measurable revenue. My focus is on HVAC and local service brands that depend on consistent, high-intent leads. Every campaign I run is wired to airtight conversion tracking through GA4, GTM, and Meta Pixel, so you can see exactly which dollar produces which booked job.
No bloated retainers. No vanity metrics. Just clean strategy, honest reporting, and the kind of optimization rhythm that compounds month over month.
Strategy, execution, and the engineering layer most agencies skip.
End-to-end campaign strategy, build, and ongoing optimization to drive qualified leads — not clicks.
Vertical-specific funnels engineered for booked jobs in heating, cooling, plumbing, and home services.
Server-side and client-side tracking that survives iOS, ad blockers, and modern privacy rules.
Clean data layers, custom events, and dashboards you'll actually use to make decisions.
Pixel + Conversions API wired correctly so Meta's algorithm optimizes on real outcomes.
Message-match, speed, and conversion architecture that turns paid traffic into qualified inquiries.
A forensic, no-fluff audit with prioritized fixes you can ship this week.
CallRail and dynamic number insertion tied to your CRM so every call is attributed correctly.
Challenge: Wasted spend on broad keywords and zero call attribution.
Solution: Rebuilt account structure, deployed CallRail + GA4 server-side, dialed in geo-bid modifiers.
Challenge: Plateaued at 80 leads/mo and couldn't measure profitability.
Solution: Full GTM + Meta CAPI rebuild, LSA integration, landing page CRO sprint.
Challenge: Three teams, three trackers, no agreement on what a 'lead' was.
Solution: Unified GA4 event schema, Looker Studio reporting, weekly optimization rhythm.
"Mita rebuilt our tracking from the ground up and cut our cost per booked job by more than half in the first quarter. The clarity in her reporting is something we never had with our old agency."
Deep dive into your service area, margins, and competition.
Forensic review of structure, tracking, and wasted spend.
GA4, GTM, server-side, and call tracking wired airtight.
Clean builds with negative-keyword armor and proper match types.
Weekly bid, creative, and landing page iteration.
Expand to new geos, services, and channels — profitably.
Direct Slack/email access. You'll never wonder what's happening with your account.
Every change is informed by clean data — never guesswork or 'best practices.'
Same-day replies during business hours. Account fires get handled immediately.
Plain-English reports that show what worked, what didn't, and what's next.
Booked jobs and revenue — not impressions, clicks, or vanity metrics.
Built for compounding results, not short-term spikes that burn out.
The exact account structure, negative-keyword lists, and tracking setup I deploy for every HVAC client.
Straight answers — no fluff.
Most clients start with $1,500–$3,000/month in ad spend. Below that, we usually focus on tightening tracking and landing pages first, since paid optimization needs enough data to be meaningful.
Send a quick note about your business and budget. I'll reply within one business day with next steps or a Calendly link for a free 30-minute consultation.
