Google Ads that bring in real booked jobs.
Search, Performance Max, and Local Services Ads — engineered, structured, and optimized to turn ad spend into qualified, ready-to-buy leads.
What's quietly burning your ad budget.
Spending without ROI
You're paying Google but can't trace which clicks become booked jobs.
Untrustworthy data
Google, GA4, and your CRM show three different numbers. Nobody trusts any of them.
Wasted on broad keywords
Bad match types and zero negative keyword discipline drain budget on irrelevant searches.
What changes once we work together.
Booked-job optimization
Bid strategies target the leads that close — not the cheapest clicks.
Compounding performance
Each month builds on cleaner data and tighter audiences.
Transparent reporting
Looker Studio dashboards plus a written summary every month.
Fast iteration
Weekly optimization — bids, creative, landing pages, audiences.
Strong Quality Scores
Tight ad groups, message-matched landing pages, lower CPCs.
Engineering, not guesswork
Server-side tracking and offline conversion uploads when needed.
How we get to ROI.
- 1
Account audit
Forensic review of structure, tracking, and wasted spend.
- 2
Tracking rebuild
GA4, GTM, and call tracking wired airtight before we touch bids.
- 3
Campaign rebuild
Clean structure, proper match types, geo-bid modifiers, negatives.
- 4
Launch & stabilize
Daily monitoring through the learning phase to protect spend.
- 5
Optimize weekly
Search terms, bids, ad copy, landing page experiments.
- 6
Scale profitably
Expand to new services, geos, and channels once CPL is stable.
Everything in this engagement.
- Account structure rebuild
- Search, PMax, LSA campaigns
- Negative keyword armor
- Geo & device bid modifiers
- Ad copy & RSA optimization
- Conversion tracking setup
- Landing page recommendations
- Monthly Looker Studio reporting
- Weekly optimization rhythm
- Direct WhatsApp & email access
63% lower cost per booked job in 90 days
Rebuilt account structure and deployed CallRail + GA4 server-side. Geo-bid modifiers tightened spend to highest-margin zips.
Trusted by owners who count every dollar.
"Mita rebuilt our tracking from the ground up and cut our cost per booked job by more than half in the first quarter. The clarity in her reporting is something we never had with our old agency."
Questions clients ask before hiring.
Straight answers — no fluff.
Most clients start with $1,500–$3,000/month in ad spend. Below that, we usually focus on tightening tracking and landing pages first, since paid optimization needs enough data to be meaningful.
Ready to turn ad spend into booked jobs?
Free 30-minute consultation. We'll review your current setup and outline what to fix first.
Book a Call on WhatsApp