A selection of recent work — every case wired to clean conversion tracking, so the metrics you see are the metrics that move the business.
Challenge: Wasted spend on broad keywords and zero call attribution.
Solution: Rebuilt account structure, deployed CallRail + GA4 server-side, dialed in geo-bid modifiers.
Challenge: Plateaued at 80 leads/mo and couldn't measure profitability.
Solution: Full GTM + Meta CAPI rebuild, LSA integration, landing page CRO sprint.
Challenge: Three teams, three trackers, no agreement on what a 'lead' was.
Solution: Unified GA4 event schema, Looker Studio reporting, weekly optimization rhythm.
"Mita rebuilt our tracking from the ground up and cut our cost per booked job by more than half in the first quarter. The clarity in her reporting is something we never had with our old agency."
Send a quick note about your business and budget. I'll reply within one business day with next steps or a Calendly link for a free 30-minute consultation.
